Learning

I’m a data geek. I claim it proudly. I once described my job to a friend's son as asking questions, using math to figure out what and how people do certain things, and writing about it. He thought being subjected to math and writing on a daily [...]

We are very excited to launch Aptitude Research Partners and share with you some of our research ideas for the next year. Mollie and I have covered this industry for almost two decades and this year has left an impression. With the innovation, transparency, focus on experience, [...]