As business leaders place an increased focus on talent acquisition efforts and question the status quo, campus recruiting programs need to adopt a more thoughtful approach or risk being left behind.
To demonstrate results to company leadership, talent acquisition leaders are reinventing their campus recruiting programs and investing in solutions to gain efficiencies and enhance the candidate experience, while driving business outcomes. These leaders know the value of campus recruiting extends beyond talent acquisition into strategic areas of the organization and understand the role technology plays in a results-driven recruitment strategy. Research shows campus recruiting technology contributes to more than the success of college recruitment; it has a positive impact on the entire business. Aptitude Research Partners’ 2018 research found companies using campus recruiting technology were:
Three times more likely to improve retention, two times more likely to improve engagement and two times more likely to improve productivity.
Knowing that the value of campus recruiting technology solutions extends far beyond talent processes to reach every part of the business, companies that will achieve success are those that identify their own priorities, evaluate leading technology providers and communicate their vision to key stakeholders.
By showing the lasting impact technology has on business outcomes, talent acquisition leaders will be better equipped to build a business case for investment, adopt top technologies and, ultimately, elevate the role of campus recruitment among company leadership and every business line.