Welcome to Aptitude Research Partners!

I could not be more thrilled to be welcoming you to our new endeavor. Madeline Laurano and I have worked together for many years. We have seen and done some things that have worked, and some that haven’t. We have spent time with hundreds, if not thousands of human capital practitioners, solution providers, and business leaders. We have asked tens of thousands of questions in our research. And we have written more words than we care to count.

We have learned a lot, and we could not be more excited to bring all that learning to you. Our focus is on research – gathering data to help us tell the stories that will make a real difference for your organization. We have a bias towards action – we want to deliver you information you can use today, not aspire to someday. And we believe the power of connection – we want you to have a great experience working with us, so we earn in the opportunity to share our research with you.

We aren’t here to turn the industry on its head, or tell you everything is going to be different this time. We are here to have the conversations that are happening at, and to focus on the things the need to be said, not just the things everyone else is saying. And we are here with a promise to give you our best thinking, our best ideas, and partner with you as we uncover the real differentiators in technology, and help your organization be ready to take advantage of them.