/Madeline Laurano

About Madeline Laurano

Madeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.

HCM Startups: Asking the Tough Questions

It is a good time to be a startup in HCM technology. With new investment, new priorities, and a new focus on the experience, this market presents some exciting opportunities. In fact, according to CB Insights, the amount of investment in this industry has increased from $400 [...]

By | December 12th, 2017|Our Blog|0 Comments

New Research on the Employee Experience

In this economy, the employee experience is everything. It is the experience that gives companies a competitive edge even when their products fall short. It creates loyalty and a powerful commitment to a certain company or brand. Yet, when it comes to creating, maintaining and measuring a [...]

By | December 4th, 2017|Our Blog|0 Comments

New Research: Talent Acquisition Systems 2017

It has been over a year since we published our first ATS Index report and what a year it has been. Over the past year, providers have enhanced interview management capabilities, dabbled with Artificial Intelligence (AI), provided more options for employee referrals, and improved analytics and dashboards. [...]

By | October 31st, 2017|Our Blog|0 Comments

HR Technology Conference 2017: The Beginning of a New Conversation

The HR Technology Conference is a time to reflect on the past while looking toward the future. More importantly, it gives us a pulse on what matters in the market.  And this year, ‘what matters’ feels different. It feels more thoughtful and more meaningful. What matters is [...]

By | October 18th, 2017|Our Blog|0 Comments

Aptitude’s Advice for the HR Technology Conference: Take Time for You

The tone for this year’s HR Technology Conference already feels different. It feels more thoughtful and more reflective. Priorities have shifted. Last week’s tragedy certainly contributes to this new sentiment, but overall, the industry has changed. This year, it really feels like a community. One that is [...]

By | October 6th, 2017|Our Blog|0 Comments

Four Trends Impacting Employee Recognition

Employee recognition is something that feels right: motivating employees and encouraging positive behavior feels like something every organization should be doing. We know this. And for a long time, these “feelings” of corporate responsibility have driven the employee recognition market to reach $46 billion (as estimated by [...]

By | September 22nd, 2017|Our Blog|0 Comments

HR Technology Providers: What Your Demo Says About You

I have had some bad demos this summer. I get it. Sometimes things just don’t go right. The connection might be slow. The product isn’t doing what it is supposed to be doing. The conference bridge has issues. It’s not a big deal…technology solutions are entitled to [...]

By | September 1st, 2017|Uncategorized|1 Comment

The Seven Year Itch: What Will Happen to Taleo’s Customers in 2018?

2018 promises to be a pivotal year in talent acquisition technology. I’m not talking about the amount of new providers, AI discussions, or strides to improve the candidate experience. I’m talking about the fact that many of Taleo’s (now Oracle) key customers will be nearing the end [...]

By | July 27th, 2017|Our Blog|0 Comments

The Talent Acquisition Technology Market is Heating Up

According to CB Insights, HR Tech deals reached a record high in 2016 with $1.96B invested across 350 deals from January to October. And, no surprise, most of those deals were in talent acquisition technology. Compare that to 2012 (with only $400M of investment in HR technology) [...]

By | June 23rd, 2017|Our Blog|0 Comments

People Not Paper: Children’s Mercy Hospital Disrupts Talent Acquisition

Last week, I attended HireVue’s Digital Disruption event in Park City, Utah. This conference is one that stands out from the rest- not just because of the incredible venue but because of the content, partners, and customers. These attendees are not HR generalists or entry level recruiters. They are senior [...]

By | June 22nd, 2017|Our Blog|0 Comments