madeline@aptituderp.com

/Madeline Laurano

About Madeline Laurano

Madeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.

The Seven Year Itch: What Will Happen to Taleo’s Customers in 2018?

2018 promises to be a pivotal year in talent acquisition technology. I’m not talking about the amount of new providers, AI discussions, or strides to improve the candidate experience. I’m talking about the fact that many of Taleo’s (now Oracle) key customers will be nearing the end [...]

By | July 27th, 2017|Our Blog|0 Comments

The Talent Acquisition Technology Market is Heating Up

According to CB Insights, HR Tech deals reached a record high in 2016 with $1.96B invested across 350 deals from January to October. And, no surprise, most of those deals were in talent acquisition technology. Compare that to 2012 (with only $400M of investment in HR technology) [...]

By | June 23rd, 2017|Our Blog|0 Comments

People Not Paper: Children’s Mercy Hospital Disrupts Talent Acquisition

Last week, I attended HireVue’s Digital Disruption event in Park City, Utah. This conference is one that stands out from the rest- not just because of the incredible venue but because of the content, partners, and customers. These attendees are not HR generalists or entry level recruiters. They are senior [...]

By | June 22nd, 2017|Our Blog|0 Comments

New Research: The Future of Talent Acquisition

Talent acquisition leaders face new pressures, new responsibilities, and new technology options. The competition for talent is getting more intense and companies are struggling to plan for the future. We launched our latest research on talent acquisition last month to better understand these priorities, technology investments, and [...]

By | June 1st, 2017|Our Blog|0 Comments

Three Misperceptions About AI in Recruitment

Are you confused by AI or unsure if your role is in jeopardy? Well, you are not alone. We launched our latest talent acquisition survey last week and found that 60% of companies are uncertain about AI and its impact on talent acquisition. And…43% of talent acquisition [...]

By | May 4th, 2017|Our Blog|0 Comments

How to Buy HR Technology: The First Step

Companies are changing the way they buy HR technology. Evaluating and selecting the right provider has become much less about product capabilities and much more about a true partnership.  And that’s a good thing. In fact, according to research we conducted last year, nearly 80% of companies [...]

By | April 24th, 2017|Our Blog|0 Comments

Ultimate Software: Fulfilling a Promise of Putting People First

Last week, I attended Ultimate Software’s Connections Conference for the first time and to be honest, I wasn’t exactly sure what to expect. Mollie and I travel to about 25 conferences a year. These events keep us up-to-date on the HCM technology space and they tend to [...]

By | April 3rd, 2017|Our Blog|0 Comments

Why We Do Not Rank Vendors in Our Reports

When Mollie and I founded Aptitude Research Partners, we did so because of a massive need in the Human Capital Management market for a more productive conversation between HCM technology users and providers. Our goal from day one has been to move the dialogue beyond feature and function, [...]

By | March 16th, 2017|Our Blog|0 Comments

New Research on Recruitment Marketing: The Aptitude Index Report

Last year we started our research and analysis of the recruitment marketing space. To be honest, I wasn’t sure what to expect. The market is fragmented. Buyers have misperceptions. And some providers are misrepresenting themselves. But over the past few months, I have learned a lot. I [...]

By | March 9th, 2017|Our Blog, Talent Acquisition|0 Comments

Top Trends from the Recruitment Marketing Index

Recruitment marketing is one of the most misunderstood markets in talent acquisition. Companies are increasing their investment in solutions that can help them engage and connect with individuals before they apply. But, too often, they don’t know what they are looking for in a provider. It doesn’t [...]

By | March 7th, 2017|Our Blog|0 Comments