Who We Are
Aptitude Research Partners is a research-based analyst and advisory firm focused on the new conversation required by changes in how HCM technology is delivered and utilized by today's organizations.
Our goal is to look beyond the obvious product capabilities to identify the real differentiators organizations should be looking for when considering providers, as well as the change management and change readiness capabilities consumers must have in place for successful technology adoption.
We conduct quantitative and qualitative research on all aspects of Human Capital Management to better understand the skills, capabilities, technology and underlying strategies required to deliver business results in today’s complex work environment.
Co-Founder and CEO
Over more than a decade Mollie has surveyed and interviewed tens of thousands of organizations to understand how human capital management technology is enabling organizational success by improving efficiency, effectiveness and employee engagement. She has authored over 100 research reports and papers, and her research has been featured in publications such as the Wall Street Journal, eLearning Magazine, and CIO Magazine. She has spoken around the globe on topics across the HCM spectrum, including learning, employee engagement, assessments, workforce management, workforce planning and analytics, and the future of HR technology. Prior to Aptitude Research Partners Mollie was Vice President, Workforce Management at Brandon Hall Group and Vice President and Principle Analyst, Human Capital Management at Aberdeen Group.
Co-Founder and Chief Research Officer
Madeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI's Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.