madeline@aptituderp.com

/Madeline Laurano

About Madeline Laurano

Madeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.

Don’t Go Changing…The Dangers of Category Creation

The HCM technology market is competitive and crowded. Providers are trying to gain market share and expand into new territory. Especially, when customers are increasing their investments and 1 in 5 companies (on average) are looking to replace their existing solutions (Aptitude's 2016 Hire, Engage and Retain [...]

By | July 11th, 2016|Our Blog|0 Comments

An Open Letter to Microsoft

Congrats on acquiring LinkedIn. This is big news and an exciting opportunity for you. I know you probably haven’t figured out exactly what you are going to do with the social media giant and a lot of questions still remain unanswered. I don’t know if you are [...]

By | June 16th, 2016|Our Blog|0 Comments

The Power of Recruitment Marketing

When we asked organizations to identify their priorities for talent acquisition investment, recruitment marketing was top of the list. Companies want solutions that can handle the top of the funnel or the pre-applicant workflow. It is not a new request. Companies didn’t just decide they needed a [...]

By | June 15th, 2016|Our Blog|0 Comments

Greenhouse and the Era of Next Generation ATS Providers

Greenhouse is on a fast growth curve. It has made a name in an industry that is crowded, confusing and incredibly competitive. This next generation talent acquisition system is growing at 200% annually with $60 Million in funding and over 2000 customers (mid-market). It is interesting to [...]

By | June 2nd, 2016|Our Blog|0 Comments

The Top Four Investments in Talent Acquisition Technology

The number one question I get asked by corporations and solution providers is “what is the hottest talent acquisition technology right now?” It’s not an easy question to answer.  It never has been. What may seem hot is not always what drives efficiency and success. And more [...]

By | May 31st, 2016|Welcome|0 Comments

Ericsson: A Lesson in Employer Branding

Despite its’ recent popularity, employer branding is still fairly immature. In fact, less than half of companies we surveyed are investing in employer branding this year. Companies understand it is important but often do not know where to start or what role technology can play in attracting [...]

By | May 9th, 2016|Our Blog|0 Comments

Employee Communication: Executive Summary

Aptitude Research Partner's is excited to launch our Employee Communications research focused on strategies for building stronger relationships between employees and employers and driving business success. Please click on the link below to download the Executive Summary of the report. ARP Employee Communications Exec Sum Employee communication is the most [...]

By | May 5th, 2016|Employee Experience, Welcome|0 Comments

SmartRecruiters: Three Things I Learned at Hire Success

I met Jerome Ternynck for the first time in 2008. At the time, he was the Founder of Mr. Ted (a popular recruitment solution in Europe) and he was about to launch a free ATS called SmartRecruiters. He made the announcement at ERE Fall and if you [...]

By | April 29th, 2016|Our Blog|0 Comments

China: Six Reasons HR Technology is a Big Deal

My Dad visited China for the first time in 2009. He went for business but had the opportunity to see the Great Wall and many of the popular tourist sites you might expect. He took pictures and shared them- a first for my Dad. And six years [...]

By | April 22nd, 2016|Our Blog|0 Comments

Marketplace or Market Hype? Three Ways to Tell the Difference

Who doesn’t love the concept of a Marketplace? As consumers, marketplaces allow us to make a dinner reservation, order food or even get a ride to the airport. They connect us with providers, reduce the friction of buying and selling, and help us navigate through a very complex [...]

By | March 22nd, 2016|Our Blog|0 Comments